Hailey Bieber has officially dropped her beauty brand, Rhode Skin, and yep, we’re already in love.
In a joint post with Rhode’s official Instagram account, she wrote, “WELCOME TO THE WORLD OF RHODE.
“we are a line of curated skincare essentials made with thoughtful intention. our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time.
“we spent years working on our formulas with our skin board of dermatologists and chemists to make sure that every rhode product restores, protects and nurtures your skin. our formulas only use high-performance ingredients at efficacious levels. each one is purposeful, non-sensitizing, and chosen for its efficacy because a happy skin barrier is a glowy skin barrier. 
“formulated for sensitive skin and suitable for all skin types, we are vegan, cruelty-free, gluten-free, and we’re available fragrance-free. all our products are under $30.”
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Hailey’s kicked off her beauty brand launch with five new products and guess what? It’s good news for fans of “glazed doughnut skin” as one of Hailey’s new products is a peptide glazing fluid, which is a “lightweight, quick-absorbing, gel serum that visibly plumps and hydrates to support a healthy skin barrier.”
There’s also a barrier restore cream to “comfort, soothe, and restore the skin barrier”; a peptide lip treatment to “naturally plump, pillowy-soft lips,” which is available in three delectable varieties, including salted caramel and watermelon slice.
Rhode’s website includes a message from Hailey herself, which reads:
“My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind effacacious skincare. I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated.”
Fans have been waiting on the launch for a long while. In fact, rumours of a Hailey Bieber beauty brand started circulating last summer, during an appearance on Demi Lovato’s podcast, 4D with Demi Lovato. Speaking to them about a new “business venture”, Hailey spoke about her excitement for what’s to come.
Source by www.glamourmagazine.co.uk
